Case Study: AI-powered cardiac screening company Eko triples B2B pipeline with LinkedIn Sales Solutions' Sales Navigator

AI-powered cardiac screening company, Eko, finds prospecting clarity with Sales Navigator intel

Eko, a 50-person Berkeley-based digital health company that builds an AI platform for cardiac screening and management, faced the common healthcare sales challenge of complex organizational structures and multi-stakeholder procurement. Reps struggled to identify and reach the right contacts using inefficient search-engine research, slowing pipeline growth.

By adding LinkedIn Sales Navigator—integrated with Salesforce and SalesLoft—Eko gained up-to-date visibility into key players, expanded buyer-committee coverage (clinicians, IT, finance, procurement), and tracked job moves and conference attendees to create warm introductions. The result: a threefold increase in B2B pipeline year-over-year, won opportunities also tripled, and higher response and lead-qualification rates.

Eko

Devin Burstein

Healthcare Consultant