Case Study: WorkMotion achieves a 125% increase in conversion rates with LinkedIn Marketing Solutions

WorkMotion boosts conversion rates by 125% with LinkedIn Marketing Solutions

WorkMotion, a global HR platform, faced the challenge of supporting ambitious international growth by generating high-quality leads. They needed to create effective, localized marketing campaigns for diverse new markets where regulations and work cultures vary significantly. To achieve this, they turned to LinkedIn Marketing Solutions.

Working with LinkedIn Marketing Solutions, WorkMotion shifted from lead generation campaigns to a content-led, full-funnel strategy. This involved using LinkedIn's targeting and ad formats to deliver localized content that nurtured audiences through the entire customer journey. This new approach resulted in a 125% increase in conversion rates and allowed the company to achieve greater budget efficiency, including one campaign that saw a 7X increase in leads within three weeks.

WorkMotion