Case Study: Wojo captures ROI and saves time with LinkedIn Marketing Solutions and Salesforce integration

Wojo saves many hours and captures ROI with LinkedIn Marketing Solutions and Salesforce integration

Wojo, a Paris-based provider of flexible workspaces, partnered with LinkedIn Marketing Solutions to improve its lead generation and brand awareness. Their challenge was that manually exporting leads from LinkedIn and integrating them into their Salesforce CRM had become too time-consuming due to their rapid growth, hindering their marketing efficiency.

The solution from LinkedIn Marketing Solutions was the integration of its advertising platform with Wojo's existing Salesforce CRM. This automation significantly reduced the time and labor required to track leads, freeing up the marketing team to focus on higher-value tasks. As a result, Wojo gained a complete view of its acquisition funnel and was able to accurately measure the ROI for each of its marketing channels.

Wojo