Case Study: Velocity Global achieves full-funnel growth insights with LinkedIn Marketing Solutions

Velocity Global secures more budget with LinkedIn Marketing Solutions

pebl velocity global, a denver-based saas company in the talent solutions industry, sought to sustain rapid growth by developing a full-funnel marketing strategy. Their challenge was to grow brand awareness with a larger audience on LinkedIn and move beyond vanity metrics to prove marketing's true impact on business revenue. They partnered with LinkedIn Marketing Solutions to address this.

The solution involved using LinkedIn’s advanced targeting capabilities and multiple ad formats to deliver tailored content across the buyer's journey. By implementing LinkedIn’s Revenue Attribution Report, powered by a Salesforce CRM integration, the company could connect advertising efforts directly to closed-won opportunities. This data proved the ROI of their strategy, allowing the marketing team to secure more budget from leadership and confidently invest further in brand awareness advertising on LinkedIn.

Pebl Velocity Global