Case Study: Templafy boosts pipeline generation with LinkedIn Marketing Solutions

Templafy grows pipeline 81% with LinkedIn Marketing Solutions

Templafy, a next-generation document generation platform, faced the challenge of supporting its international expansion by building a more robust marketing engine. The company needed to restore its marketing function as a significant contributor to new business revenue. To address this, they partnered with LinkedIn Marketing Solutions.

The solution implemented with LinkedIn Marketing Solutions involved a complete revamp of Templafy's full-funnel strategy. This included strengthening sales and marketing alignment for targeted audience focus, importing saved leads, and tailoring ad content with extensive A/B testing. The results were significant, featuring an 81% growth in pipeline generation, a 46% decrease in cost per opportunity, and a 1.2x return on ad spend. LinkedIn Marketing Solutions also helped drive substantial increases in branded search, direct traffic, and webinar sign-ups.

Templafy