Case Study: TD Bank achieves a 33% higher talent lead rate with LinkedIn Marketing Solutions

TD Bank drives 47 talent leads in 2 months with LinkedIn Marketing Solutions

The customer, TD Bank, faced the challenge of acquiring specialized technology talent during the Great Reshuffle. They needed a more strategic, full-funnel marketing approach for their recruitment process, specifically to hire Agile Coaches, moving beyond traditional transactional methods. To meet this challenge, they partnered with vendor LinkedIn Marketing Solutions.

LinkedIn Marketing Solutions implemented a highly targeted campaign using customized single image and video ads based on authentic employee stories. The solution achieved a 14.83% talent lead rate, which was nearly 33% above the average. This delivered 47 high-quality candidates into the pipeline efficiently, freed up recruiter capacity, and provided deep insights into the talent population for future outreach.

TD Bank