Case Study: Smokeball Australia achieves 186% ROAS growth with LinkedIn Marketing Solutions

Smokeball Australia boosts ROAS 186% with LinkedIn Marketing Solutions

Smokeball Australia, a fast-growing legal technology company, needed to increase brand awareness among prospective customers. Their challenge, addressed with LinkedIn Marketing Solutions, was to create a more engaging and memorable brand campaign on LinkedIn, which was already a core part of their B2B marketing strategy.

The solution from LinkedIn Marketing Solutions involved promoting video customer testimonials using Thought Leader Ads. Smokeball created short video clips featuring client endorsements and promoted them through the ads, using Matched Audiences for precise targeting. This campaign, compared to a standard video ad approach, achieved an 8.7x higher video completion rate and a 186% increase in Return on Ad Spend (ROAS).

Smokeball Australia