Case Study: SDA Bocconi School of Management achieves 40% lower cost-per-lead with LinkedIn Marketing Solutions

SDA Bocconi School of Management cuts cost per lead by 40% with LinkedIn Marketing Solutions

The customer, SDA Bocconi School of Management, a leading European business school, faced the challenge of engaging hard-to-reach, niche audiences to drive enrollments for its Masters and executive Programs. To test a new channel for generating high-quality leads, it piloted a campaign with vendor LinkedIn Marketing Solutions.

The solution involved a test-and-learn approach using LinkedIn's precise targeting capabilities and Lead Gen Forms. The results from LinkedIn Marketing Solutions were significant, generating a high volume of quality leads, including from previously hard-to-reach segments like government officials. The campaign achieved a cost-per-lead that was 40% below the school's target, leading SDA Bocconi to permanently incorporate LinkedIn into its marketing strategy.

SDA Bocconi School of Management

Marco La Torre

Senior Channel Marketing Manager