Case Study: Schneider Electric deepens brand consideration with LinkedIn Marketing Solutions

Schneider Electric boosts video completion to 96% with LinkedIn Marketing Solutions

Schneider Electric sought to strengthen brand consideration among senior decision-makers in mid-sized and enterprise companies within its home market of France and its priority international markets. To meet this challenge, the company partnered with LinkedIn Marketing Solutions, leveraging its precise targeting capabilities.

LinkedIn Marketing Solutions implemented a multi-phase strategy using localized video creatives across multiple touchpoints, including the LinkedIn feed, Audience Network, and Connected TV. This approach successfully increased Schneider Electric's share of feed by 2.1x, achieved an 80% reach into mid-sized companies, and saw a 96% video completion rate, effectively moving their audience from awareness to meaningful consideration.

Schneider Electric