Case Study: Schneider Electric drives leads and brand awareness with LinkedIn Marketing Solutions

Schneider Electric beats event registration and lead gen targets with LinkedIn Marketing Solutions

Schneider Electric, a global energy management and automation leader, faced the challenge of reaching a complex target audience of OEMs and senior managers to generate high-quality leads and grow brand awareness around a major trade show. To meet these goals, they partnered with LinkedIn Marketing Solutions to translate the event into an ongoing customer journey.

The solution implemented by LinkedIn Marketing Solutions was a three-stage model using Sponsored Content and Message Ads before, during, and after the event, all utilizing LinkedIn Lead Gen Forms. This strategy significantly raised brand awareness and beat all targets for event registrations and lead generation, successfully filling the sales and marketing funnel with new, high-quality data.

Schneider Electric