Case Study: Sage achieves high-quality SMB lead generation with LinkedIn Marketing Solutions

Sage drives 39% click-to-lead conversion with LinkedIn Marketing Solutions

The customer Sage, an enterprise software provider, faced the challenge of targeting key software decision-makers at small and medium-sized businesses (SMBs) in Spain to generate quality leads for its cloud-based Sage Live solution. Their goals were to raise awareness and achieve a strong conversion rate with a low cost per lead.

The vendor LinkedIn Marketing Solutions implemented a campaign using Sponsored Content for awareness and targeted Sponsored InMail with a direct call-to-action to download a growth-focused eBook. This solution, leveraging LinkedIn’s targeting by company size, drove an exceptional open rate of over 50% for the InMails and a high click-to-lead conversion rate of 39%.

Sage