Case Study: Rohde & Schwarz achieves 80% lower cost per lead with LinkedIn Marketing Solutions

Rohde & Schwarz fills pipeline at 80% lower cost per lead with LinkedIn Marketing Solutions

The customer, Rohde & Schwarz, a global technology group, faced a challenge in growing its prospect database in the Asia Pacific region due to low brand awareness and the area's diversity. Their traditional marketing channels were missing key prospects. To address this, they turned to LinkedIn Marketing Solutions, utilizing its advertising products to reach engineers online.

The solution implemented by LinkedIn Marketing Solutions involved an integrated organic and paid strategy using Sponsored Content and Sponsored Messages to nurture audiences. This approach resulted in Rohde & Schwarz generating a significant number of quality leads at a cost per lead that was up to 80% lower than industry benchmarks, effectively filling their pipeline.

Rohde & Schwarz