Case Study: Payhawk achieves 85% lower cost per lead with LinkedIn Marketing Solutions

Payhawk lowers cost per lead by 85% with LinkedIn Marketing Solutions

Payhawk, a company providing a combined credit card, payments, and expense solution, needed to generate high-quality leads in key European markets. Their challenge was that focusing purely on bottom-funnel conversions on LinkedIn was inefficient and produced Marketing Qualified Leads at a high cost, as they were targeting cold audiences. To address this, they partnered with LinkedIn Marketing Solutions.

The solution from LinkedIn Marketing Solutions involved a strategic shift to a full-funnel, content-driven approach. Payhawk used top-funnel content to raise awareness and deepen consideration before nurturing high-intent audiences. This strategy, informed by close collaboration with LinkedIn and extensive A/B testing, dramatically improved efficiency. As a result, Payhawk achieved a cost per lead that was 85% below industry benchmarks.

Payhawk