Case Study: NowToBizness achieves 86% lower cost per lead with LinkedIn Marketing Solutions

NowToBizness cuts cost per lead by 86% with LinkedIn Marketing Solutions

NowToBizness, an e-learning provider, needed to drive quality leads for its sales training programs targeted at experienced sales professionals looking to upskill. As a young company, their challenge was to effectively reach and nurture this specific audience. They partnered with LinkedIn Marketing Solutions to achieve this goal.

The solution implemented by LinkedIn Marketing Solutions involved using detailed targeting capabilities to define the ideal audience through job function, skills, and other traits. NowToBizness served a high-production brand film for awareness and used Lead Gen Forms to offer a free training session, capturing lead information. This strategy from LinkedIn Marketing Solutions yielded significant results, including an 86% lower cost-per-lead compared to industry benchmarks, a 1.75x higher form completion rate, and a 3x higher clickthrough rate.

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