Case Study: MoEngage achieves international growth with LinkedIn Marketing Solutions

MoEngage influences 35% of opportunities with LinkedIn Marketing Solutions

MoEngage, an insights-led customer engagement platform, faced the challenge of driving new customer acquisition and business growth across multiple international markets. Their strategy needed to be highly tailored, as they were at different stages of expansion in each region, from competing with lower brand awareness in North America and Europe to strengthening their local footprint in more established markets like South East Asia.

To address this, MoEngage partnered with LinkedIn Marketing Solutions. They leveraged LinkedIn’s targeting capabilities and data signals to run highly localized, account-based marketing campaigns. This included everything from top-funnel brand awareness to bottom-funnel conversion outreach. The solution delivered significant results, influencing 35% of opportunities generated and resulting in 65 deals booked or won over six quarters.

MoEngage