Case Study: Microsoft boosts event registrations with LinkedIn Marketing Solutions

Microsoft boosts event registrations by 2,550 with LinkedIn Marketing Solutions

Microsoft Corporation needed to drive registrations for its Business Forward virtual event and improve open rates on its email invitations. To meet this challenge, they partnered with vendor LinkedIn Marketing Solutions and used their Sponsored InMail product.

The solution implemented by LinkedIn Marketing Solutions involved using Sponsored InMail with skills targeting to reach a precise, tech-savvy audience. This approach yielded 2,550 event registrations in three weeks, with email open rates reaching up to 48% and a cost per event action (CPEA) of just $88.

Microsoft Corporation