Case Study: MHR boosts lead volume with LinkedIn Marketing Solutions

MHR boosts lead volume 68% with LinkedIn Marketing Solutions

MHR, a UK and Ireland-based provider of HR, payroll, and finance software, sought to create a more distinct and memorable brand identity in a crowded marketplace. To support this rebrand and generate leads, they partnered with LinkedIn Marketing Solutions on a multi-channel marketing campaign.

LinkedIn Marketing Solutions implemented a strategy that began with a broad brand awareness campaign targeting business decision-makers. This was quickly followed by a precise lead generation campaign using Custom Segments and vertical-first creatives optimized for mobile. This approach resulted in a significant 68% increase in lead volume and a 74% decrease in cost per lead for MHR, proving the value of their brand investment.

MHR