Case Study: Mastercard achieves 130% follower growth with LinkedIn Marketing Solutions

Mastercard boosts LinkedIn followers 130% with LinkedIn Marketing Solutions

Mastercard's APAC Communications team sought to further amplify its brand marketing and thought leadership content to reach a targeted business audience across key markets like Singapore, Australia, and India. They partnered with LinkedIn Marketing Solutions to enhance their existing strategies on the platform.

LinkedIn Marketing Solutions recommended its Thought Leadership Ads format, which promotes posts by business leaders. Mastercard implemented a pilot campaign featuring six leaders, targeting audiences by professional criteria. This solution, integrated into their always-on campaign, drove a 130% increase in APAC followers, a 175% increase in clickthrough rate, and a 169% increase in engagement rate for Mastercard.

Mastercard