Case Study: LMS365 boosts MQL generation with LinkedIn Marketing Solutions

LMS365 generates 74% of MQLs from always-on marketing with LinkedIn Marketing Solutions

The customer, LMS365, is a cloud-based learning platform integrated with Microsoft 365 that needed to generate quality, cost-effective marketing leads across multiple global markets to fuel its growth. To meet this challenge, they partnered with the vendor LinkedIn Marketing Solutions to leverage its professional targeting capabilities for their campaigns.

The solution implemented by LinkedIn Marketing Solutions involved running localized, always-on lead generation campaigns using high-value content offers. This strategy resulted in LinkedIn becoming the exclusive source for marketing qualified leads, with 74% of them coming from the always-on efforts. The vendor's platform also helped achieve a lead gen form completion rate 2.5 times higher than platform benchmarks, driving efficient growth for LMS365.

LMS365