Case Study: LG AI Research achieves 3x higher engagement with LinkedIn Marketing Solutions

LG AI Research boosts engagement 3x and grows executive followers 7% with LinkedIn Marketing Solutions

LG AI Research aimed to showcase its latest AI innovations, EXAONE 3.0 and 3.5, and establish greater brand credibility in a competitive field. To achieve this, the research organization worked with LinkedIn Marketing Solutions on a campaign leveraging executive advocacy to drive awareness and strengthen its authority.

LinkedIn Marketing Solutions implemented a Thought Leader Ad campaign that amplified bilingual posts from LG AI Research's President. The promoted content highlighted the company's AI advancements and was targeted at key industry professionals. The vendor's solution delivered significant results, including an engagement rate three times higher than benchmark ads and a 7% growth in targeted followers for the executive.

LG AI Research