Case Study: Khoros drives 60% of qualified leads in ANZ with LinkedIn Marketing Solutions

Khoros drives 60% of qualified leads in ANZ with LinkedIn Marketing Solutions

Khoros, a provider of software and services for customer engagement, needed to fuel its business growth in the APAC region by ensuring a consistent flow of quality leads through its sales funnel. To address this challenge, the company turned to LinkedIn Marketing Solutions as its trusted B2B advertising platform.

The solution implemented by LinkedIn Marketing Solutions involved translating customer personas into targeted campaign audiences, testing multiple ad assets to optimize performance, and integrating with internal systems to validate lead quality. As a result, LinkedIn became Khoros's number one lead generation engine, accounting for 60% of all qualified leads generated in Australia and New Zealand.

Khoros