Case Study: Italian Trade Agency achieves 2,300+ high-quality leads with LinkedIn Marketing Solutions

Italian Trade Agency generates 2,300+ high-quality leads with LinkedIn Marketing Solutions

The Italian Trade Agency (ITA), along with the Ministry of Foreign Affairs and International Cooperation (MAECI), sought to promote Italy as a premier destination for international investment and to grow awareness of the #MadeInItaly brand across 26 global markets. To solidify the country's brand positioning and generate high-quality leads, they partnered with LinkedIn Marketing Solutions, utilizing its advertising platform.

LinkedIn Marketing Solutions implemented an always-on strategy using Sponsored Content for awareness, followed by retargeting with Message Ads and Lead Gen Forms for conversion. This approach, which included precise Custom Segment targeting and continuous optimization, delivered outstanding results. A specific lead generation campaign for the Italian Startup Pool of Excellence achieved a 72% peak Message Ad open rate and generated over 2,300 high-quality leads, exceeding both the campaign's and LinkedIn's platform benchmarks.

Italian Trade Agency