Case Study: Innodisk drives 88% new visitor traffic with LinkedIn Marketing Solutions

Innodisk drives 88% new visitor traffic with LinkedIn Marketing Solutions

Innodisk Corporation, a provider of industrial embedded storage solutions, sought to effectively market its niche products to a global business audience. They turned to LinkedIn Marketing Solutions to improve their advertising strategy and drive better results through precise targeting.

By implementing a full-funnel strategy with LinkedIn Marketing Solutions, Innodisk nurtured audiences from brand awareness to conversion. This approach, which utilized Sponsored Content and retargeting based on insights from the LinkedIn Insight Tag, led to a 143% increase in website visitors, with 88% of that traffic being new visitors. The success was so significant that Innodisk now runs two such campaigns annually on the LinkedIn platform.

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