Case Study: IFS achieves stronger lead generation and lower CPL with LinkedIn Marketing Solutions

IFS drives 20% of Netherlands MQLs from LinkedIn Marketing Solutions

IFS, a company that develops enterprise software, faced the challenge of proving the impact of its marketing during long sales cycles and needed a more efficient way to generate high-quality leads within niche sectors. To address this, they partnered with LinkedIn Marketing Solutions to implement an account-based marketing strategy using highly-targeted campaigns and Lead Gen Forms.

The solution from LinkedIn Marketing Solutions involved an always-on, full-funnel approach combining brand awareness and targeted lead generation campaigns. This strategy resulted in LinkedIn driving 20% of all Marketing Qualified Leads in the Netherlands and achieving a cost per lead that was one-third lower than targeted, while also receiving excellent feedback from the sales team on lead quality.

IFS