Case Study: H&M Group builds sustainable brand awareness with LinkedIn Marketing Solutions

H&M Group builds sustainable brand awareness on LinkedIn Marketing Solutions in 6 months

The H&M Group, a global fashion retailer with multiple brands, sought to build trust and positive brand perception around its sustainability efforts. To achieve this, the company partnered with LinkedIn Marketing Solutions, using its platform to create an always-on strategy for engaging conversations with key audiences.

LinkedIn Marketing Solutions enabled H&M Group to launch a sustainability-focused brand awareness campaign on its LinkedIn Company Page. Within just six months, this initiative successfully built a strong brand and a thriving community. The campaign effectively raised awareness and engagement for H&M Group's sustainability mission from the ground up.

H&M Group