Case Study: Hired achieves 5x higher CTR with LinkedIn Marketing Solutions Conversation Ads

Hired boosts clickthrough rates 5x with LinkedIn Marketing Solutions

Hired, a marketplace matching tech talent with innovative companies, faced the challenge of standing out in the fiercely competitive recruitment of highly sought-after software engineers and other technical professionals.

Using LinkedIn Marketing Solutions' Conversation Ads, Hired transformed its outreach from one-sided messages into interactive, two-way dialogues. This format allowed candidates to follow personalized paths based on their responses, effectively filtering them toward relevant outcomes. As a result, Hired saw a dramatic increase in engagement, achieving a clickthrough rate almost five times higher than previous campaigns and driving more quality candidates into their system.

Hired

Chase Gladden

Growth Marketing Manager