Case Study: Gimmonix achieves 30% more conversions with LinkedIn Marketing Solutions

Gimmonix boosts conversions 30% with LinkedIn Marketing Solutions

Gimmonix, a technology company providing automation and API tools for the travel industry, faced challenges in targeting its diverse audience due to a lack of uniform industry terminology. They partnered with LinkedIn Marketing Solutions to improve their lead generation and brand awareness efforts.

Using LinkedIn Marketing Solutions' objective-based advertising, Gimmonix ran targeted Sponsored Content and video ads. This strategy resulted in a 30% increase in conversions and a 25% decrease in cost-per-lead. Most significantly, lead quality improved dramatically, with half of all leads from LinkedIn becoming sales-qualified, compared to less than 5% from other platforms.

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