Case Study: Expensya achieves higher lead generation efficiency and volume with LinkedIn Marketing Solutions

Expensya boosts lead generation 4X with LinkedIn Marketing Solutions

Expensya, a business spend management software company, faced the challenge of balancing short-term and long-term lead generation due to a long sales cycle, particularly for mid-market and enterprise customers. They turned to LinkedIn Marketing Solutions to help fill their immediate sales pipeline while nurturing prospects for future conversion and supporting international expansion.

The solution implemented with LinkedIn Marketing Solutions was a two-pronged advertising approach. For long-term nurturing, they used broad campaigns with premium content to generate a high volume of leads. For immediate acquisition, they ran targeted campaigns at senior decision-makers using Lead Gen Forms. This strategy from LinkedIn Marketing Solutions yielded significant results, including a 4x increase in lead generation volume from broad targeting and a 2x improvement in lead generation efficiency from narrow targeting.

Expensya