Case Study: European Commission achieves critical mass of portal registrations with LinkedIn Marketing Solutions

European Commission boosts Sponsored InMail open rates to 60% with LinkedIn Marketing Solutions

The European Commission faced the challenge of launching its European Investment Project Portal, a service designed to connect investors with European projects. To prove the portal's viability, they needed to reach a critical mass of registered users from two highly specific niche audiences: potential investors and project promoters. They partnered with LinkedIn Marketing Solutions to precisely target and engage these groups to drive registrations.

LinkedIn Marketing Solutions implemented a multi-touchpoint campaign using Sponsored Content for awareness and highly targeted Sponsored InMail for personalized calls to action. This approach delivered exceptional results, including a Sponsored InMail open rate of 60% and a 7% click-through rate. The LinkedIn campaign was instrumental in helping the European Commission reach its critical mass of registrations, successfully demonstrating the portal's viability and ensuring its full launch.

European Commission