Case Study: Eftsure achieves 50% higher ROI with LinkedIn Marketing Solutions

Eftsure drives 50% higher ROI with LinkedIn Marketing Solutions

Eftsure, a leading provider of B2B payment fraud prevention in Australia, faced the challenge of creating market demand for its solution in a sector with little existing intent. Their goal was to raise awareness of preventable payment fraud among finance decision-makers and nurture them through the sales funnel. To do this, they partnered with LinkedIn Marketing Solutions.

LinkedIn Marketing Solutions implemented a full-funnel strategy using its advertising platform. This involved precise targeting with LinkedIn's first-party data, matched audiences, and a content approach that educated prospects from top-funnel branding to bottom-funnel retargeting. The results were significant, with LinkedIn influencing 35% of Eftsure's total pipeline, delivering a 25% lower cost per opportunity, and driving a 50% higher ROI compared to other digital channels.

Eftsure