Case Study: DP World boosts ad recall and brand awareness with LinkedIn Marketing Solutions

DP World lifts ad recall by 7.8 points with LinkedIn Marketing Solutions

DP World, a leading global provider of smart end-to-end supply chain logistics, sought to drive brand awareness among senior business decision makers. Their challenge was to maximize the global reach of their DP World Tour sponsorship and Second Life Golf Ball initiative. To meet this objective, they partnered with LinkedIn Marketing Solutions.

LinkedIn Marketing Solutions implemented a large-scale brand marketing campaign using Sponsored Content and Sponsored Video targeted at C-Suite and cargo owner decision makers. The campaign leveraged compelling storytelling around the Second Life Golf Ball initiative. The results included a 7.8-point lift in ad recall, an engagement rate 2.3 times higher than the benchmark, and over 7 million video views, successfully raising aided brand awareness.

DP World