Case Study: Dior boosts brand awareness and engagement with LinkedIn Marketing Solutions

Dior boosts brand awareness with LinkedIn Marketing Solutions for 8,000 talents

LinkedIn Marketing Solutions partnered with luxury fashion house Dior, which faced the challenge of staying top of mind with current and future customers beyond key seasonal moments. Dior wanted to grow year-round brand awareness and position itself as a thought leader in craftsmanship for a new generation.

The solution implemented by LinkedIn Marketing Solutions involved audience segmentation tools and a mix of ad formats, including video, to target users by traits like seniority and job role. This strategy allowed Dior to create immersive, 360-degree communication for its product launches. The results included increased engagement, grown brand awareness and loyalty, and a stronger connection with its audience by making them feel part of the brand's journey.

Dior