Case Study: Design Pickle drives $1.8M in revenue with LinkedIn Marketing Solutions

Design Pickle drives $1.8M in revenue with LinkedIn Marketing Solutions

Design Pickle, a graphic design subscription service, faced the challenge of cost-efficiently growing its customer base and increasing conversions, particularly for its premium "Pro" plan among small- and mid-sized business (SMB) owners. As a self-funded startup, they turned to LinkedIn Marketing Solutions to help achieve this goal.

Using LinkedIn Marketing Solutions, Design Pickle implemented a targeted campaign that leveraged LinkedIn's ability to filter by job title and business size to reach SMB owners and founders. This strategy, which included text ads and Message Ads for retargeting, drove 463 new signups and an estimated $1.8 million in revenue. The campaign also achieved a 19% lower cost per signup compared to other platforms, demonstrating a highly efficient return on investment for LinkedIn Marketing Solutions.

Design Pickle