Case Study: Census achieves 10x pipeline growth with LinkedIn Marketing Solutions

Census grows pipeline 10x with LinkedIn Marketing Solutions

The customer, Census, a data activation platform, faced the challenge of generating pipeline and securing demos within their niche ideal customer profile. They partnered with the vendor, LinkedIn Marketing Solutions, to develop a strategy for reaching and converting these specific decision-makers at data warehouse-native companies.

The solution implemented by LinkedIn Marketing Solutions involved developing a comprehensive strategic roadmap focused on audience targeting, content, and campaign structure. This was supported by ongoing partnership and data analysis for continual optimization. The results for Census included a 10x quarter-over-quarter increase in pipeline and a 4.4x increase in ROI, far exceeding their initial expectations.

Census