Case Study: Agos builds a thriving digital partner community with LinkedIn Marketing Solutions

Agos doubles its follower count in 8 months with LinkedIn Marketing Solutions

Agos, a leading consumer lending company in Italy, faced a challenge when the COVID-19 pandemic halted its traditional face-to-face sales meetings with business partners. To maintain engagement and reinforce its brand, it needed to rapidly create a new digital communications channel. They turned to LinkedIn Marketing Solutions to build this B2B community.

By leveraging LinkedIn Marketing Solutions, Agos established the Agos Partner channel as a digital-first, content-driven hub for its partner network. The solution successfully nurtured their digital community on the platform. The results were impressive; Agos aimed to gain 4,000 followers in a year but hit that target in only eight months, effectively doubling its follower count. Furthermore, 59% of the new followers were senior decision-makers, significantly exceeding the 35% benchmark and indicating high-quality audience growth.

Agos