Case Study: BMW achieves a seamless, data-driven consumer experience with Limelight Platform

BMW Chooses A Single Software To Deliver The Ultimate Consumer Experience

BMW was managing consumer experiences across multiple agencies, regions, brands, and hundreds of dealerships, but lacked a centralized way to track results from auto shows, test drives, sponsorships, dealer events, and other activations. BMW also struggled with disconnected data, manual processes, fragmented tools, high costs, and limited security. To solve these challenges, BMW turned to Limelight Platform.

Limelight Platform was selected through a global RFP to power BMW’s live experiences with a single software platform that could capture and consolidate data, automate communications, integrate with existing CRM systems, and unify workflows across regions and departments. The result was real-time access to data from all 2,000 event days on one dashboard, improved lead generation and engagement, and a single integrated process for all tiers, helping BMW measure performance more accurately and increase sales leads from key events.

BMW

Marianne MacNeil

Event Marketing Manager