Case Study: Zoup! Fresh Soup Company boosts repeat visits to 59% and gains brand-level guest analytics across 100 locations with Lightspeed Restaurant (U-Series)

Zoup! Uses Upserve to Drive Repeat Business Across 100 Locations

Zoup!, a 100-restaurant fast‑casual soup, salad and sandwich chain led by President Richard Simtob, needed reliable insight into new versus repeat guests across many locations. To stop operating on guesses about customer behavior, Zoup! deployed Upserve’s restaurant management and analytics platform to track visits, sales and guest frequency at both brand and store levels.

Upserve gave Zoup! historical and store-level analytics that let the team spot high‑ and low‑performing locations and measure the effect of management and training changes. Using Upserve, Zoup! tracked repeat rates rising from about 45% in 2015 to 53% last year and 59% in the most recent 28‑day period at a long‑running store, while identifying stores with as much as 76% repeat business and others (e.g., Avenir at 43%) that need targeted recovery efforts.

Zoup! Fresh Soup Company

Richard Simtob

President and Co-Owner