Case Study: Bywaters achieves resilient revenue growth and higher online orders with Lightspeed Restaurant (U-Series)

How Bywater is Keeping Afloat by Getting Creative

Bywater, an upscale casual restaurant in Warren, RI, faced sudden pandemic closures and the need to pivot quickly to safe, profitable takeout while maintaining trust with guests. Co-owner Katie O’Donnell partnered with Upserve and adopted Upserve Online Ordering and its Menu/analytics tools to simplify offerings, communicate safety measures, and monitor daily product mix.

Using Upserve’s free Online Ordering, Menu Magic Quadrant and Pmix analytics, Bywater restructured its online menu, tested item placement and photos, shifted to higher‑margin items (like cocktail mixers and exclusive wines), and launched curated boxes. Upserve’s data-driven tools helped drive measurable results — Upserve found menus with photos see about 60% higher revenues — and Bywater’s initiatives produced $13,000 in box sales in the first week while analytics guided real‑time menu changes that directly impacted sales.

Bywaters

Katie O’Donnell

Co-Owner