Lightico
24 Case Studies
A Lightico Case Study
Santander UK, a major global bank, faced significant challenges in its automotive finance collections process in Brazil. The journey was lengthy, taking an average of six days and a minimum of five calls to complete, and was not mobile-friendly for its predominantly mobile user base. Santander partnered with Lightico to streamline this convoluted and paper-heavy process, aiming to improve clarity for customers and reduce costs.
Lightico implemented its digital platform to transform the customer journey. The solution enabled agents to guide customers through a secure online session, allowing for visual explanations, document uploads, and electronic signatures. This drastically reduced the process time from six days to just 14 minutes, achieved a 100% paperless process, and increased conversion rates by 20%. Lightico's technology also led to a 500% increase in first-call resolution, making the process far more efficient for both the bank and its customers.
Gustavo Santos
Head of Products, CRM and Digital