Case Study: A1 Comms Streamlines Customer Journeys with Lightico

A1 Comms Selects Lightico as their Digitalization Partner to Boost Sales & Customer Satisfaction

A1 Comms, a major communications company, faced significant challenges with lengthy, non-compliant sales processes that frustrated both customers and advisors. To address this, they turned to Lightico's digital completion platform to streamline their customer interactions and ensure full regulatory compliance.

By implementing Lightico's solution, A1 Comms replaced manual, script-heavy processes with real-time digital journeys. This transformation drastically cut handling times by 400 seconds, boosted their Net Promoter Score (NPS) by 10 points, and guaranteed 100% compliance, all while significantly enhancing the overall customer and agent experience.

A1 Comms

Matthew Way

Head of Operations & Delivery