Case Study: Carrefour Bank cuts support costs and boosts customer self-service with Liferay

Carrefour Bank used Liferay to provide greater benefits and slash costs

Carrefour Bank, part of the Carrefour Group in Brazil and operator of the Carrefour Card, needed a modern self-service portal to let customers view statements, negotiate debts and credits, and manage other interactions. The existing portal was limited, and the bank required a scalable, multichannel solution that would reduce customer support costs while giving marketing and business teams autonomy to create and publish content without IT intervention.

The bank built a new content-management and customer self-service portal on Liferay, chosen for its flexibility, security and integration capabilities. The platform connects to legacy systems, supports mobile channels with minimal extra development, speeds up delivery with native features, and empowers non-technical teams to publish campaigns—resulting in improved customer benefits, lower support costs and a scalable foundation for future growth.

Carrefour

Marcos Faria

Director of IT and Operational Support