Case Study: Vodafone achieves lower in-store print costs and higher sales with Lexmark MFPs

Lexmark MFPs help Vodafone Retail cut in-store print costs by 25% and boost sales through local marketing initiatives

Vodafone Retail, the UK arm of Vodafone’s mobile telecommunications business, faced rising printing costs and unreliable back-office output across its 351 stores. Its existing Brother MFPs were slow, prone to faults, and expensive to run, making it harder to produce service contracts, reports, and other key retail documents efficiently. Lexmark was brought in to improve in-store printing.

Lexmark implemented Lexmark X342 MFPs with faster print speeds, high-capacity cartridges, and customized printer drivers to reduce toner use. As a result, Vodafone cut print costs by 25% and reduced maintenance calls by 85%, while gaining a more reliable print environment. The savings also helped Vodafone print marketing materials in-store, improving responsiveness to local market changes and contributing to increased footfall and record High Street sales.

Vodafone

David Hemmings

Retail Systems Manager