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Case Study: West Coast Eagles achieve a 61% survey response rate with Lexer
A Lexer Case Study
West Coast Eagles achieve 61% survey response rate with Lexer
The West Coast Eagles, winners of the 2018 Australian Football League Grand Final, sought to better understand their customers to facilitate more personalized communications and improve the fan experience. They partnered with Lexer to grow their database, enhance data quality, and boost revenue.
In partnership with Lexer, a Grand Final-themed online survey campaign was deployed via email and Facebook to reach hyper-targeted audiences. This initiative achieved a remarkable 61% survey submission rate, delivering valuable insights the club could leverage throughout its business to boost revenue.
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