Case Study: Vinomofo achieves 42% lower acquisition costs, 27% more active customers and higher lifetime value with Lexer CDP

Vinomofo grows low-cost acquisition, retention, and lifetime value with Lexer

Vinomofo, one of Australia’s leading online wine retailers, faced a rapid influx of new customers during the COVID-19 pandemic alongside rising acquisition costs, fragmented and duplicate data, limited reporting, and unclear customer relationships. To tackle these challenges they implemented the Lexer Customer Data Platform (Lexer CDP) to create a persistent single customer view and enable personalised, data-driven acquisition and retention strategies.

With Lexer, Vinomofo unified, cleaned and enriched data from multiple sources, enabling real-time reporting, automated segmentation, and one-to-one personalization across channels. The Lexer CDP helped Vinomofo cut customer acquisition cost by 42%, lift active customers by 27%, boost return-on-ad-spend by 61% on paid channels, re-engage 12× more lapsed customers and achieve a 4× increase in net customer acquisition.

Vinomofo

Mariano Favio

Head of Marketing