Case Study: Village Entertainment achieves record-breaking customer engagement with Lexer CDP

Village Entertainment drives 515% revenue growth with Lexer

Village Entertainment, a leader in the cinema exhibition industry, sought to form one-to-one relationships with its guests by prioritizing the use of customer data. To achieve this, they implemented the Lexer Customer Data Platform (CDP) to aggregate customer information from across their various subsidiaries and obtain a holistic view of their entire customer base.

Lexer integrated disparate data sources into a single customer view, enabling Village Entertainment to create highly specific audiences and deliver targeted marketing campaigns. This solution drove significant results, including a 515% year-over-year increase in revenue from a Mother's Day social campaign and a 62% year-over-year growth in their active loyalty member base. Lexer's CDP also helped quantify that loyalty members deliver a 190% greater annual value than non-members.

Village Entertainment