Case Study: kikki.K achieves a smooth, five-week CDP integration and holiday-ready customer insights with Lexer

The “smoothest integration” in 10 years of IT management

kikki.K, a global Swedish design and stationery business selling in over 147 countries, faced fragmented customer datasets across multiple sales channels and needed a way to integrate, analyze, and activate that data. To address this, kikki.K engaged Lexer to implement the Lexer CDP so they could centralize raw data, gain actionable customer insights, and better target marketing ahead of the critical holiday season.

Lexer onboarded kikki.K in about five weeks, ingesting raw feeds, computing attributes like Customer Lifetime Value, churn risk and predicted spend, and enabling self-service data interrogation for marketing and customer service teams. The fast, smooth integration (described by kikki.K’s IT lead as the easiest in 10 years) reduced reliance on IT for ad hoc reports that previously took three to five days, caused minimal post‑go‑live issues, and delivered immediate, usable insights in time for Christmas trade.

kikki.K

Matt Smith

General Manager of IT & Supply Chain