Case Study: THE ICONIC achieves a single customer view in 15 days with Lexer CDP

THE ICONIC Achieves a Single Customer View with Lexer’s CDP

THE ICONIC, Australia and New Zealand’s leading fashion and sportswear retailer, needed a fast way to build a single customer view and make eCommerce, app, NPS and engagement data accessible to marketing teams without relying on data scientists. They partnered with Lexer and implemented the Lexer Customer Data Platform (CDP) to unify CRM and eCom data and enable rapid segmentation, targeting and insight across channels.

Lexer implemented a live feed from Amazon Redshift (via S3) into the Lexer Customer Profile, unifying millions of customer identities and delivering a working single customer view in under 15 business days. The CDP enabled real-time LTV, RFM and pre-built segments, letting THE ICONIC create and activate audiences to paid channels in minutes, reduce manual analysis, inform return-reduction strategies and power re-engagement—contributing to customer satisfaction consistently above 90%.

THE ICONIC

Alexander Meyer

Chief Marketing Officer