Case Study: Spyder grows its email database by 85% and boosts revenue with Lexer

Spyder grows its email database by 85% with Lexer

Spyder, a major specialty snowsports brand, sought to grow its email database with high-quality prospects. They partnered with Lexer and used the Lexer Customer Data Platform to gain a clear view of their best customers and segment them into personas.

Using Lexer, Spyder targeted lookalikes of these high-value personas with tailored competition offers on Facebook. This solution grew their prospect database by 85%. Subsequently, their email campaign revenue saw a 94% uplift per campaign.

Spyder