Case Study: Solotel Group fills restaurants and boosts CTR with Lexer

Solotel Group boosts CTR 141% and fills restaurants with Lexer

Solotel Group, a hospitality group operating premium venues like Aria Restaurant, faced the challenge of generic marketing in a competitive fine-dining sector. They needed to better understand their diverse customer base to deliver personalized communications that resonate with different guest segments. Partnering with vendor Lexer and using their customer data platform (CDP) and segmentation tools, they sought to transform their marketing approach.

Using Lexer's Understand tool to create precise customer segments from blended first- and third-party data, Solotel implemented a targeted campaign for Valentine's Day. The solution allowed for tailored messaging to high-potential audiences. The results included a 141% year-over-year improvement in click-through rate and a 50% reduction in cost-per-click. Lexer's platform helped Solotel spend 10% less overall and achieve fully booked restaurants ahead of the holiday.

Solotel Group