Case Study: Solotel reduces acquisition costs and sharpens guest targeting with Lexer

Solotel cuts cost per acquisition by 24% with Lexer

Solotel, a major hospitality group operating over 30 venues, faced the challenge of having a wealth of customer data trapped in siloed systems. This made it difficult to understand guest behavior across their diverse network, forcing them to rely on gut feelings for strategic marketing decisions instead of data-driven insights. They turned to Lexer, a customer data platform, to solve this problem.

By implementing Lexer, Solotel was able to unify its customer data, enabling precision segmentation and data-driven campaign decisions. This allowed them to target offers based on actual customer preferences and suppress existing customers from acquisition campaigns. The use of Lexer resulted in a measurable 24% year-on-year reduction in cost per acquisition and provided the foundational insights needed to improve marketing effectiveness and strategic venue planning.

Solotel